In the name of steel
There’s an irrational feeling that Brazilian steelmaker Companhia Siderurgica Nacional will triumph against Tatas in the bidding war for Corus.
That feeling stems not from logic or rationale or after studying the valuations, synergies etc. Nor are we talking about the funding pattern and the finances or stretched valuations for Corus.
Then why would Tatas fail to get Corus?
Simple, the Tatas have only steel in the name, while  CSN has both Iron and Steel. Siderurgica means iron and steel. Then it’s a company as Companhia indicates, where as there no such indication in the name plate of the reluctant Indian suitor, apart from the ‘Ltd’ tag. And above all there’s national pride etched in Nacional.
So for the Tatas, it is as good as taking their name literally—Tata bye bye is the corus being heard loudly in Bombay House. Any bets?Â
NB: Tatas trumped CSN. No one bet.
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No one is waiting, but this is to inform the stray visitor, the faceless blogger or the unknown netizen that this space is to witness some activity in the days to come. Welcome to those who have nothing worthwhile to do, no horizons to conquer, no goals to work for and no energy worth boasting.